TEST Drive the Arts NI are looking for new recruits to sign up for free tickets to arts events and performances in Fermanagh.
Local venue the Ardhowen Theatre already takes part in Test Drive the Arts NI by allocating unsold tickets to get people reengaged with their local arts scene.
The Audiences NI iniative has already allocated over 20,000 free tickets to theatre, dance, comedy and music events throughout Northern Ireland.
Manager of the Ardhowen, Jackie Owens, said: “We are delighted to work with Audience Northern Ireland’s Test Drive the Arts project as it has proven to be an effective way of introducing theatre to people who would never usually attend.
Test Drive is the perfect opportunity to either try something new or rediscover something you used to really enjoy – like a night at the theatre. It’s the perfect way to make a night out that little bit more affordable.” Test Drive the Arts NI introduces people to the arts for the first time, or gets people re-engaging with their local venue by offering guest tickets from spare or unsold capacity.
An empty seat becomes worthless as soon as a show begins, but Test Drive allows it to become a valuable tool in increasing and developing audiences and ticket revenue in the future.
Margaret Henry, Chief Executive of Audiences NI, added: “Test Drive the Arts NI is a unique project to give people who have never attended arts events the chance to have a go and try something new – for free. With over 100 organisations participating across NI, there really is something for everyone.” For more information on how to Test Drive the Arts in Fermanagh and apply for free tickets to upcoming shows, visit www.testdrivetheartsni.org, follow on Twitter @TestDriveArtsNI or find Test Drive the Arts on Facebook.
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